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Linking operations strategy and product innovation: an empirical study of Spanish ceramic tile producers [An article from: Research Policy]
Linking operations strategy and product innovation: an empirical study of Spanish ceramic tile producers [An article from: Research Policy]

 enlarge 		Authors: J. Alegre-vidal, R. Lapiedra-alcami@?, Chiva-gomez
Publisher: Elsevier
Category: Book

Buy New: $8.95




Format: Html
Media: Digital


Publication Date: July 1, 2004
Availability: Available for download now
Editorial Reviews:

Product Description
This digital document is a journal article from Research Policy, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This paper deals with the fit between operations strategy and product innovation. The literature review suggests that product-innovating firms should have specific, competitive priorities with regard to operations. In order to test this proposition, we carried out a survey of the competitive priorities in the Spanish ceramic tile industry. We classified respondents according to the number of new products launched between 1997 and 1999. New products were identified according to the literature-based innovation output indicator. Our results revealed that the more-innovative firms follow a different operations strategy than the less-innovative firms because of the emphasis placed on flexibility and quality capabilities.


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